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As Australians movement in opposition to electric autos in numbers, is the cherished Jap car giant is being left in the abet of?
![News A Toyota dealership stamp (Image: Adobe)](https://www.crikey.com.au/wp-content/uploads/2023/10/AdobeStock_284004673_Editorial_Use_Only-copy.jpg?w=740)
Is Toyota starting up to bound off? The giant Jap car trace is restful the simplest-promoting in the country, but 2023 just isn’t taking a scrutinize like a big year for Toyota. It has tumbled from controlling 21.7% of our market in 2022 to 17.2% in 2023.
As the next chart presentations, nearly all Toyota models get offered fewer devices this year than in the earlier year, with the chief exception being the Corolla Horrid, which hadn’t been launched this time last year.
The Corolla Horrid, by the manner, appears as if desirable marketing. Rescue one of your most iconic trace names from a dying class of autos (little hatchbacks) and stick it on a booming class of autos (little/medium SUVs). The car itself appears unremarkable, but that’s exactly what the Corolla trace guarantees. It’s easy and mainstream, like a pair of pants from Uniqlo (another Jap trace promoting mid-market objects we can’t seem to get ample of!).
News Learn extra about Toyota’s flagging market piece…
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News About the Writer
Jason Murphy
Economics Correspondent @jasemurphy
Jason Murphy is an economist and freelance journalist. He has labored at The Australian Financial Review and for the Republic of Nauru and the Australian Treasury. He blogs at Thomas the Mediate Engine.
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