Sega Corporation has announced its plans to acquire Rovio Entertainment Oyj – the maker of Angry Birds for €706 million ($775 million). The deal is expected to be completed by September 2023 and will see Sega take over Rovio’s mobile game development and use the Finnish company’s expertise in mobile gaming to create multi-platform titles from Sega’s IP portfolio.
Among the rapidly growing global game market, the mobile gaming market has a very high potential, and it is Sega’s long-term goal to accelerate its expansion in this field. I feel blessed to be able to announce such a transaction with Rovio, a company that owns “Angry Birds”. – Haruki Satomi President and CEO of Sega Sammy Holdings
The press release also mentions Sega’s plans to help expand Rovio’s platform “outside of mobile gaming” which could signal new Angry Birds titles for consoles, as well as new feature films. and TV series. Rovio’s mobile games have been downloaded more than 5 billion times and its Beacon platform for game development is another important part of the Sega acquisition.
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