Netflix’s DVD-by-mail delivery service has revolutionized the way viewers consume media since the streaming service launched in 1997
Netflix sent its last red envelope after 25 years.
On Tuesday, the streamer revealed that they discontinued their DVD delivery servicewhich has been operating since 1998 – a year after the launch of Netflix, which constantly changed the way we watch movies and TV.
“On September 29, 2023, we will send out the last red envelope,” the Netflix DVD account tweeted. “It has been a true pleasure and honor to deliver movie nights to our wonderful members for 25 years. Thank you for being a part of this incredible journey, including this last season of red envelopes.”
“We sincerely want to thank all of our amazing members. We couldn’t deliver more than 5 billion envelopes across America without movie lovers like you,” the tweet read.
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Netflix CEO Ted Sarandos wrote in a statement, “Our goal is always to provide the best service for our members but as the business continues the recession will become more difficult.”
“Those iconic red envelopes changed the way we watched movies and TV shows at home — and they paved the way for the transition to streaming,” Sarandos continued. “Since the beginning, our members have loved the choice and control that direct-to-consumer entertainment offers: the variety of titles and the ability to binge-watch entire series.”
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The statement then acknowledged how lending DVDs would be Netflix’s “first foray into original programming.” Sherrybaby and Zach Galifianakis Lives in the Purple Onion.
Many responded to the news, nostalgic that the service will soon be discontinued.
“This world would be a small place without little red envelopes flying here and there. I’ve been a member longer than I’ve ever been (breaking the grad school years I cut a lot of things) – and it makes me sad, but we have to celebrate @dvdnetflix and watch while we still can,” one user wrote on Twitter.
Others are applauds Netflix for revolutionizing media consumption: “End of an era. Great job being a Digital Distributor and content creator. What a meteoric Rise.”
However, some subscribers are disappointed that they no longer have access to titles that are not available for streaming.
“So where do I find all the great movies and shows that are NOT available for streaming? I’ve been a Netflix customer for over 20 years BECAUSE of all the DVDs available through you,” one user. Tweet.
Another echoed the same sentiment, writing“No no no no! I’ve been with you since the beginning! Blu Rays have better sound fidelity than streaming, especially dialogue. Watching old films is horrible. I don’t want to say goodbye!”
Meanwhile, many Twitter users didn’t even realize the program was still being offered: “I was literally just wondering last night if you still do that,” one user wrote.
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Despite the mixed responses, Sarandos said she’s grateful for the support over the years.
We feel very privileged to have been able to share movie nights with our DVD members for so long, are very proud of what our employees have achieved and look forward to continuing to delight entertainment fans inside for many more decades to come,” he wrote. “To everyone who has ever added a DVD to their queue or waited in the mailbox for the red envelope to arrive: thank you.”
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Read the original article in People.