With 1,500 models, Germany’s most sharp model agency MGM Models is without doubt one of many leading companies within the sphere in all of Europe as properly Germany.
With its MGM Cosmetics by MGM Models, the agency is now the first model agency on this planet to introduce its bear top fee skincare line to the market.
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Hamburg, August 2023. The agency, the place well-liked high models admire Kate Upton and Chrissy Teigen launched their careers, also manages a few of basically the most promising new high models, such as basically the most novel face of Dior, Maryel Uchidad, alongside world celebrities and influencers.
“Modelskin for All people”, is the slogan for the new skincare vary, which has been developed over years of evaluate at a well-liked German laboratory.
“Aged for the first time at the Paris Model Week, the new Skincare sequence appealed so strongly to models and influencers that our bear expectations non-public been exceeded, and for that motive we instantly decided to birth the emblem comprehensively and internationally,” MGM Chief Marketing Govt Daniel Alexander says.
“The say of pores and skin properly being has been with me my complete career as a model agent, as models can’t non-public a corrupt pores and skin. I the truth is non-public persistently been searching for a factual skincare product, and I the truth is non-public now had one developed myself. The high professional standards we field for a healthy and vivid pores and skin non-public now been met on this significantly efficient and useful skincare sequence,” MGM Models CEO Marco Sinervo says.
The medical examiner for MGM Cosmetics skincare is the well-liked dermatologist Dr Anna Brandenburg: “MGM Cosmetics is an especially efficient and substantiated skincare opinion with extremely efficient components and the purest quality. The pores and skin’s varying wants might be looked after in an optimum strategy by the different sequence, which consequence in maximum produce for the particular person. The product vary is field out clearly and is straightforward to exercise. It contains every little thing wanted for healthy skincare. The Solar Safety Ingredient say has also been solved successfully by the UV Safety.”
The products, that can even firstly be readily available on-line handiest, are priced at between €38 and €180 (urged retail ticket). These encompass holistic care ideas, subdivided into basically the most important necessities for every age, with the draw to guarantee optimum treasure various pores and skin kinds. From very young pores and skin needing a decrease lipid advise, as a lot as the extra feeble pores and skin with enhanced anti-rising earlier produce.
On the beginning, a total of three skincare traces with 12 products for various age groups might be readily available.
Everday: 16 – 25 years
Developed: 25 – 40 years
Supreme: 35 – 60 years
“The Modelmask” stands out as a whisper highlight. A masks developed for models for exercise quarter-hour earlier than shootings or shows, with great rapid produce.
The record of the new testimonials – whether or not from celebrities, influencers or models – is prolonged. “We enact not even have to inquire of our models to advertise our products, because they are simply jubilant by the outcomes and tolerability and are themselves interested,” Daniel Alexander says. MGM Models has a total of extra than 60 million followers on social media.
A birth in chosen specialist retail outlets, in leading perfumeries and a birth match in St Tropez are planned for the autumn of 2023.
Marco Sinervo, 46, has been intriguing within the marketplace for nearly 25 years and is now one of basically the most skilled model managers nationally and internationally. The son of a Finnish mother and Italian father, he grew up in Hamburg, going on after his training to a trainee programme within the most realistic German model agency at the time in Hamburg. He then labored for quite loads of years as a model booker. This become followed by a prolonged period with leading companies in Milan and Unusual York, the place he managed huge title models admire Eva Herzigova. Motivated by the aim to place a brand new great German model agency of world standing, he field up MGM Models – Models World Administration – in 2007. The purpose become to introduce a contemporary wind into the encrusted German agency panorama.
The firm, with 1,500 models, a total of around 60 million social media followers, 60 workers and a world scouting unit, is Germany’s most sharp model agency and properly established all over Europe. Its assert of operation – except for its focal point on the Germany-Austria-Switzerland space – lies basically within the French, Spanish, Italian, British and Scandinavian markets. MGM Models basically serves basically the most important players within the sphere, including basically the most important vogue properties Balenciaga, Dolce & Gabbana, Louis Vuitton, Armani, Fendi, Chanel, Kenzo and Dior, together with vogue chains admire Inditex and H&M and your complete foremost on-line retailers, such as Zalando and the fad labels of the Otto Neighborhood.
The agency depends in Hamburg, with branches in Unusual York, Düsseldorf and Paris. Links to the most realistic clients within the US are constantly being expanded. The most novel US associate agency is Elite Models. An Asian branch is within the planning for the years forward.
Marco Sinervo has shone a important gentle on the models and influencers enterprise with the newsletter in 2022 of his e-book “Repute vs. Spurious”.
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