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Purchase now, pay later company Klarna is calling to take on the might perhaps perhaps perhaps presumably of Google with the open of new artificial intelligence (AI) powered tools to enable customers to take a image or scan a barcode to shop and review prices across thousands and thousands of items.
The Swedish funds neighborhood is launching a shopping lens within its app that can enable customers ready to take a image of a product or trend and search amongst 3.4 million UK specific items to review prices, stores and browse evaluations.
It is a ways moreover launching a new search tool for customers in retail stores, permitting them to scan the barcodes of three.4 million UK merchandise for quick sign comparisons, product information and evaluations, with information moreover on whether or no longer there are other styles or colours available online.
The app’s built-in digital camera, scanning characteristic is being rolled out across the UK, US, Sweden, Germany, Denmark and Norway, and ought to peaceable moreover point out same items to compare the form of the pictured product and offer inspiration.
It sees Klarna further tap into AI to prolong its search and review tools, increasingly more together with to its core aquire now, pay later offering.
The pass sees Klarna take on the likes of Google lens in the shopping home, with the cost neighborhood’s boss asserting he hopes to “lead a revolution in retail”.
Sebastian Siemiatkowski, chief executive and co-founder of Klarna, stated: “Objective correct respect the web gave all individuals rep admission to to information, AI gives all individuals rep admission to to intelligence, context and personalisation.
“At Klarna we’re the consume of this to bridge the gap between the physical and digital world, connecting how folks rep impressed with how computers search.”
The launches strategy as segment of a raft of new providers being unveiled by Klarna, moreover together with the rollout of its shoppable videos service – which has been available in the US since final October – across the UK, Germany and Sweden, permitting Klarna’s app users to shop correct now from videos from brands and its corrupt of global creators.
And the neighborhood is launching a new in-app cashback program in the UK, offering aquire now, pay later customers the possibility to create back up to 10% of their rep quantity, that might perhaps perhaps perhaps presumably also simply be applied as a more affordable sign on their subsequent rep by ability of Klarna across a resolution of brands.
The rewards scheme is launching in the UK first, with more markets in the pipeline, the neighborhood stated.