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How atypical innovators can make their choices extra appealing to a larger audience.
October 19, 2023
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Promoting original or quirky merchandise is usually an uphill battle. But research that eager an analysis of quirky merchandise bought by some 7,000 craft entrepreneurs on Etsy suggests that efficient storytelling that helps of us relate to such choices can turn them into successes. This article shares three storytelling tactics that work.
Imagine you are an entrepreneur who likes to challenge the status quo. You’ve lawful advance up with a irregular product you’re aroused to share with the realm, nonetheless you’re also skittish that of us gained’t understand it. What must aloof you achieve?
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Donato Cutolo is an assistant professor of entrepreneurship at IE University in Madrid.
Simone Ferriani is a professor of entrepreneurship and innovation at the University of Bologna and City, University of London. He’s also a lifetime member of the University of Cambridge’s Clare Hall College.
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Fresh!
HBR Learning
Marketing Essentials Direction
Accelerate your career with Harvard ManageMentor®. HBR Learning’s on-line leadership training helps you hone your abilities with programs esteem Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access extra than 40 programs relied on by Fortune 500 companies.
Learn communicate with your potentialities—strategically.
