To Negotiate Better, Start with Yourself

The coauthor of the classic guide Attending to Yes has sleek advice on easy the vogue to barter, designed for an global that feels more conflicted than ever. William Ury, cofounder of Harvard’s Program on Negotiation, has advance to learn that the most foremost obstacle in a negotiation is most steadily your self—not your opponent. Ury, who also coined the term BATNA, explains the most recent thinking from his study and consulting. He shares his tried-and-correct strategies for overcoming your self to barter greater outcomes at work and in life. Ury wrote the sleek guide Doable: How We Live to lisp the tale (and Thrive) in an Age of Warfare.