© Reuters. FILE PHOTO: The logo for social media platform X, following the rebranding of Twitter, is viewed maintaining the previous skool logo in this illustration taken, July 24, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
By Supantha Mukherjee and GursimranKaur Mehar
(Reuters) -Elon Musk acknowledged on Friday social media platform X, beforehand is called Twitter, will rapidly launch two new tiers of premium subscriptions.
“One is decrease payment with all facets, but no reduction in advertisements, and the quite loads of is more costly, but has no advertisements,” Musk acknowledged on a put up on X.
Musk, who took over the platform in October 2022, has been attempting to boost income by charging users and by wooing encourage advertisers, who stopped procuring advertisements after Musk fired most staff and disbanded instruct material moderation groups.
Musk has acknowledged that the platform has taken a hit on income and has blamed activists for pressuring advertisers.
Whereas he did no longer present more facts on the subscription plans, a test case by X earlier this week suggested several restrictions for users who don’t desire to pay for the service.
X started charging new users $1 in New Zealand and the Philippines as a test case for gaining access to the platform.
New users who opted out of subscribing will handiest be ready to take “be taught handiest” actions, such as: be taught posts, have videos and be conscious accounts, the corporate acknowledged on its web living.
The platform’s “Now now not A Bot” subscription methodology goals to gash spam, manipulation of the platform and bot job.
Other great tech corporations grasp moreover experimented with a combination of advert-supported and subscription plans. Whereas Alphabet (NASDAQ:)’s Youtube has both paid and free, advert-supported ones, Netflix (NASDAQ:)’s advert-supported plans are moreover chargeable, even supposing at a smaller phrase trace.
YouTube, which worship X is populated by instruct material from users, shares a piece of its subscription income with creators. X, which moreover shares some of its advert income with instruct material creators, did no longer instruct if instruct material creators will most seemingly be paid in advert-free subscription devices.
To generate income, Musk started charging $8 monthly for the blue take a look at subscription service and equipped discounts to corporations to advertise on the platform.
Nonetheless as the corporate faced criticism over lax instruct material moderation, advertisers did no longer need their advertisements exhibiting next to contaminated instruct material.
Final week, the European Commission launched an investigation into X to peep whether or no longer it complies with new tech rules on unlawful and inferior instruct material following the unfold of disinformation on its platform after Hamas’ attack on Israel.