Breaking news
Contemporary research suggests an effective way to address it.
February 14, 2024
HBR Staff; Jamie Squire/Getty Images; grinvalds/Getty Images
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Piracy poses a increasing challenge to all varieties of digital media and entertainment companies, nevertheless it certainly’s particularly acute for companies that acquire the rights to sports activities broadcasts, because efforts to discontinuance down pirated broadcasts normally take longer than the broadcasts actually last. Contemporary research suggests, then again, that there are effective ways to discourage the utilize of pirated broadcasts and enhance payment for legal ones.
While many of us watch the Great Bowl and NFL games legally each year, via cable subscriptions, local tv, or NFL Sunday Ticket, a increasing quantity of of us are the utilize of another approach: illegally pirated stay streams. The piracy-tracking agency VFT estimates that 17 million viewers watched last Sunday’s Great Bowl on illegal pirate streams, and a 2023 survey of 3,200 NFL fans found that 35% of respondents regularly watch NFL games on pirate streams. The situation isn’t distinctive to the NFL. Most other stay sports activities matches are made available via illegal streams.
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Brett Danaher is an associate professor of economics and management science at Chapman University. He is the co-founder and organizer of the Entertainment Analytics Conference, which annually brings together the tip academic and industry data scientists inquisitive about the entertainment ecosystem.
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Michael D. Smith is the J. Erik Jonsson professor of information expertise and marketing at Carnegie Mellon’s Heinz Faculty and Tepper Faculty of Trade.
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Rahul Telang is Trustee Professor of Information Systems at the Heinz Faculty, Carnegie Mellon University. His research focus is information safety and the digital-media industry.
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