Who runs the world – and Parkwood Entertainment? Women.
Justina Omokhua has been tapped as Senior Vice President of Beyoncé’s powerhouse film and production company, record label and management firm, Parkwood Entertainment, running day-to-day operations.
Amid Renaissance tour sales, the announcement was made today by Founder and Chairwoman Beyoncé who called Omokua’s “wealth of knowledge and marketing experience.” He continued, “I’m thrilled to officially welcome him to the team and look forward to having his expertise as we continue to grow.”
Omokhua joined the company just over six months ago, diving head first into the monumental global release of the Grammy-winning RENAISSANCE album. He led a successful team at Parkwood including the creative, editorial, public relations and technology departments.
“Parkwood is the epitome of excellence and serving in this role is an opportunity of a lifetime,” said Omokhua. “We will continue to push the boundaries and challenge the status quo.”
Omokhua’s brand-building and culture-shaping experience will help guide Parkwood as the company expands and ushers in a new chapter for the history-making GRAMMY award winner.
Before moving to Parkwood, Omokhua held impressive leadership and marketing positions at major companies, including Endeavor as SVP, Brand Marketing, working with WME and IMG, and Apple as Global Head of Content and Lifestyle Strategy, where he is responsible for all marketing efforts. to acquire and retain users and build the brand across the entire Apple Services suite of businesses, including Apple Music, Apple TV+, Apple Books, Apple Podcasts, and Apple News.