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How are B2B marketers utilizing all of this data? Where assign they procure it? How assign they desire data companies? Let’s procure some answers.
Mike Pastore on October 25, 2024 at 10:54 am | Reading time: 1 minute
B2B marketers in the U.S. spent larger than $3 billion on data in 2023, including data for enrichment and intent.
How are marketers utilizing this data? And how assign they be taught and vet the dozens of data companies out there selling data to B2B marketing organizations?
I sat down with Tzvi Kopetz,VP of Marketing at Lusha, for a dialog about the role of data in B2B marketing.
Amongst the topics Tzvi and I focus on about in our 12-minute dialog:
- Data enrichment for B2B marketing.
- Data’s role in chronicle-primarily primarily based mostly marketing (ABM).
- The exhaust of data for lead scoring.
- Recommendation for marketers in search of to desire a B2B data seller.
Don’t leave out an episode of the MarTech.org podcast. Paste this link into the podcast app of your selection, note MarTech.org on YouTube or focus on over with the podcast net page of the MarTech net situation.
About the author
Mike Pastore has spent practically three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for net.com (later Jupitermedia). He then labored with marketers at some of the easiest-known producers in B2B tech constructing declare for marketing campaigns at both Jupitermedia and QuinStreet. Sooner than becoming a member of Third Door Media as the Editorial Director of the MarTech net situation, he led quiz technology at B2B media firm TechnologyAdvice.
