Vermont Business Magazine Destination Explorer, the newest tool developed by Stowe-based Inntopia, debuted this week as the newest software program they offer to help Destination Marketing Organizations (DMOs), Convention & Visitor Bureaus ( CVBs), and lodging suppliers to better monitor their collective and individual performance through an interactive dashboard. This is the latest innovation from DestiMetrics, a division of Inntopia that develops and manages forecasting products, reports, and services for lodging properties in resort destinations. This latest addition to their growing selection of programs to assist with long-range projections for bookings, Destination Explorer adds a layer of interactivity and intelligence to the travel industry’s most accurate, forward-looking destination. performance dataset.
“We are known in the travel destination industry for the quality and reliability of our data,” said Tom Foley, senior vice president of business intelligence for Inntopia. “This user-friendly dashboard is a high-powered reporting tool that gives destinations and property managers a new way to view and understand their expected performance data and leverage that data to effectively match their individual needs and goals.”
The advantage of Destination Explorer is its easy interface that allows users to explore forward-looking occupancy and then compare that performance to past periods and historical averages. Offering the same insights as DestiMetrics’ popular Daily Occupancy Report, Destination Explorer offers many new features, insights, and filters to improve their understanding of their key performance indicators.
The tool also integrates how various economic and reservation-related patterns influence guest decision-making and booking intentions. Users can investigate the potential impact of weather and snowfall, consumer confidence, holidays, school vacations, or special events on a visitor’s intent to book a vacation destination. Using more intelligence, property managers are better prepared and informed to make proactive operational decisions on issues such as pricing, staffing, and value-added incentives.
Individual properties also have access to new tools within a destination that enable them to explore, understand, and measure their performance against themselves, the destination as a whole, and the larger destination travel market.
“For nearly 20 years our monthly reports have had the same performance and contextual factors as economic indicators included, and we have worked individually with our customers to help them better see the whole picture,” Foley said. “We will continue to provide the same support and access for participating destinations, but this dashboard takes a big step forward using technologies such as Artificial Intelligence that identify meaningful and often hidden trends and relationships. This definitely gives us a stronger foundation as we continue to add more data sources, visualization tools, and layers of controls to this dashboard.
For more information about Destination Explorer, DestiMetrics, and Inntopia, visit www.inntopia.com.
Inntopia is the leading provider of ecommerce, marketing CRM, and business intelligence software in the destination travel industry with hundreds of clients including Vail Resorts, Alterra Mountain Company, Palmetto Dunes, Stein Collection, Grand America Hotels & Resorts, and Jackson Hole Mountain Resort. Founded in 2001 and headquartered in Stowe, VT, Inntopia was recently included in Outside Magazine’s Best Places to Work list for the fourth time.
Source: Stowe, Vermont—April 20, 2023—Inntopia