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Many leaders realize they’ve to trade their organization’s culture to build the industrial. Nevertheless workers in total resist trade and follow previous norms. Jay Barney, professor at the University of Utah’s Eccles College of Enterprise, studied leaders who successfully led culture trade and learned one element in in vogue: they created and unfold tales. He says it’s no longer about making up tales however taking action — in authentic, but theatrical and great strategies. The silent tales then emanate throughout the crew and rewrite the previous story. Barney explains the six strategies of this practice that leaders possess to apply. He’s a coauthor, with Manoel Amorim and Carlos Júlio, of The Secret of Culture Commerce: The right kind formulation to Beget Legit Tales That Remodel Your Group and the HBR article “Form Tales That Commerce Your Firm’s Culture.”