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Holly Willoughby has hired Maya Jama and Sam Smith’s PR in a bid to ‘expand her global brand’.
The presenter, 43, who stop ITV’s This Morning last October, is now being represented by Cherry PR – who have an impressive portfolio of stars below their belts.
It comes after MailOnline revealed Holly has signed to Netflix to host a movie star jungle-based reality show named Bear Hunt, alongside star survival skilled, Bear Grylls.
A source has now told the Replicate: ‘After everything she went via last year, Holly’s circle felt she may well step away from the spotlight. Her ordeal knocked her self assurance. But with this new circulate she is actually planning to expand her brand further than ever ahead of.
‘She feels the team are the steady folk to abet mastermind this and is extremely overjoyed to be working with them.’
Holly Willoughby has hired Maya Jama and Sam Smith ‘s PR in a bid to ‘expand her global brand’
The presenter, 43, who stop ITV ‘s This Morning last October, is now being represented by Cherry PR – who have an impressive portfolio of stars below their belts, including Maya
The PR company, Cherry Create, also looks after rapper Aitch, Zayn Malik and Lola Young.
MailOnline has contacted Holly’s representatives for remark.
The presenter left the YMU community back in 2020 to situation up her bear management company.
A row escalated over a ‘sunset clause’ in which the agency may well command a lower of a departing shopper’s future salaries on contracts arranged ahead of their exit.
On the other hand, it was later reported Holly has settled out of court following a bitter 18-month fight.
Holly’s singing to Cherry Create marks a new era for the star who has signed to Netflix to host a movie star jungle-based reality show named Bear Hunt, MailOnline can exclusively reveal.
The presenter, who stop ITV ‘s This Morning last October, will appear on the show alongside star survival skilled, Bear Grylls.
Described by tv insiders a extra challenging model of the BBC ‘s Survivor, movie star contestants can be pitted against Grylls. It’s going to be filmed in the South American jungle.
It’s Holly’s first show away from terrestrial tv.
The PR company, Cherry Create, also looks after Zayn Malik (left) and Sam Smith (sincere)
The star stop This Morning last October after 14 years. Holly’s singing to Cherry Create marks a new era for the star who has signed to Netflix to host a movie star jungle-based reality show
The presenter, who stop ITV’s This Morning last October, will appear on the show alongside star survival skilled, Bear Grylls
A show insider told MailOnline: ‘Or no longer it is a great and such an exciting contemporary series and obviously a great challenge for Holly.
‘Or no longer it is a great opportunity for her.’
The show, which is produced by Grylls’ company, will see him pursue movie star contestants and when he catches them, they’re going to be eliminated.
Holly’s new job comes lawful days after Cat Deeley replaced her on This Morning, 5 months after she announced her departure.
She is going to begin filming the programme later in the year and it is miles anticipated to air in 2025.
Netflix bosses are said to be ‘ecstatic’ that they have been able to rent her. One said: ‘Holly was their woman for this undertaking from the note hotfoot.
‘They are absolutely jubilant to have acquired her to signal on the line, optimistically there can be many extra alternatives to work with her down the line too.’
Holly, 43, can be familiar with the jungle surroundings.
In 2018 she hosted I am A Celeb alongside Declan Donnelly – the ideal rated series ever.
Standing in for Ant McPartlin who was in rehab for alcohol and painkiller addictions, she was hailed a broad success.
She also hosted Freeze the Fear with Dutch shameful athlete Wim Hof in 2022 which was screened on BBC One.
Holly’s new role comes lawful days after The Mail on Sunday revealed that ITV have offered her a lucrative new contract to host next year’s series of their skate show, Dancing On Ice.
She is anticipated to accept the deal after she loved hosting the programme alongside her customary friend and colleague Stephen Mulhern.
A show source said: ‘Holly really appreciated it this year, she stumbled on it really fun and enjoyable.’
The star stop This Morning last October after 14 years after an alleged location to kidnap and murder her emerged, leaving her terrified.
Conventional safety guard Gavin Plumb will appear in court in June after pleading no longer responsible to the charge last November.
Ms Willoughby, 43, can be familiar with the jungle surroundings. In 2018 she hosted I am A Celeb alongside Declan Donnelly – the ideal rated series ever
Holly’s new role comes lawful days after The Mail on Sunday revealed that ITV have offered her a lucrative new contract to host next year’s series of their skate show, Dancing On Ice (viewed on this year’s series with co-host Stephen Mulhern)
Holly’s departure came 5 months after Phillip Schofield left ITV after his admission to the Mail that he had had a relationship with a remarkable youthful colleague and lied about it
Holly’s departure came 5 months after Phillip Schofield left ITV after his admission to the Mail that he had had a relationship with a remarkable youthful colleague and lied about it.
In a statement to the Mail, he said he was ‘deeply sorry’ for lying about the relationship to ITV, his colleagues, visitors and agents.
He said: ‘I did have a consensual on-off relationship with a youthful male colleague at This Morning.
‘Contrary to speculation, at the same time as I met the man when he was a teenager and was asked to abet him to accept into tv, it was handiest after he started to work on the show that it became extra than lawful a friendship.
‘That relationship was unwise, however no longer illegal. It’s now over.’