Free Turn Entertainment announced the arrival of Robbie Ashcroft as Managing Partner, formerly International Development Partner at Dentsu’s The Story Lab, Robbie will join the leadership team and focus on continuing to grow Free Turn’s original audio slate, pushing in their entertainment innovation pipeline in emerging platforms. , as well as creating new partnerships for the company’s film and television slate.
Free Turn Entertainment, founded in 2020 by BAFTA-winning director Nick Hamm, his executive producer brother Jon Hamm and ex WPP alumni Gemma Batterby to produce premium film, television and immersive audio for to global audiences. Recent credits include last year’s hit feature film “Gigi and Nate” starring Oscar winner Marcia Gay Harden, Charlie Rowe, Josephine Langford, Zoe Colleti, Hannah Alligood, Jim Belushi and Diane Ladd, the film is released on Roadside in the US in 2022. The company has grown a lot in the last 18 months with many new projects coming to the screen or headphones in 2024.
During his time at The Story Lab, Robbie was responsible for establishing and leading a new development and production fund for “original audio projects with multi platform potential” in partnership with Global Media and Entertainment. . Under his leadership the initiative greenlit shows like the worldwide hit “Hunting Ghislaine” with John Sweeney.
Robbie also managed the strategic partnership between Dentsu and Yahoo to co-develop and produce innovative mixed reality TV formats with its XR smartstage partners in Holborn. Interstellar are taking advantage of the deal for their All Star Dance Off show on ITV2 in 2021.
Jon Hamm, CEO of Free Turn “Robbie is a unique breed, he has a strong creative spirit with a deep understanding of the multiplatform entertainment landscape, this gives him a unique vision- well into the future of the industry in all its existing and emerging forms. Whether we create immersive audio dramas, create new television shows or create Free Turn movies always strive to create something truly original and Robbie will be a great addition to the team to deliver it.
Robbie Ashcroft, “Free Turns’ ability to connect all the top international creative talent with their slate of audio, film and television projects is exceptional. With their ambition to provide an entertainment company with IP that flowing through all these mediums it was clear that joining them was a no brainer. We have big plans for the future and I can’t wait to start bringing them to life!
Free Turn is based in London.
