Uk news
September 17, 2024
In 2017 Fawn Weaver launched a top class American whiskey brand, Uncle Nearest. It was the fastest growing and most awarded whiskey brand in The United States, in spite of the challenges Weaver faced as a Gloomy woman and outsider to the spirits industry, which is capital-intensive, extremely regulated, competitive, and male-dominated.
In October 2023, Weaver announced plans to expand into cognac with the purpose of building the subsequent main alcoholic beverages conglomerate. But the company was silent heavily reliant on capital. How would possibly well Weaver convince new investors that her plans for cognac would yield success?
Harvard Business School senior lecturer Hise Gibson discusses Weaver’s management fashion, increase suggestions, and her exercise of storytelling to join potentialities with her brand in the case, Uncle Nearest: Creating a Legacy.