TAMPA, Fla. – The United Soccer League today announced the completion of a purchase agreement that will see Attain Sports & Entertainment acquire a controlling ownership stake in USL Championship club Loudoun United FC from DC United Ownership Group.
Under the agreement, Attain Sports & Entertainment – led by CEO and Managing General Partner Greg Baroni – will manage the club’s operations. Baroni will serve as Principal Owner of LUFC and will represent the club on the USL Championship Board of Governors. DC United Ownership Group will retain a minority stake in Loudoun United FC.
“Our decision to launch a team and build a stadium in the region reflects our commitment to the growth of sports in the northern Virginia community and its ability to improve the community, create economic growth, and provide entertainment for to residents and visitors to the region,” said Jason Levien, CEO and Co-Chairman of DC United. “We are very proud of what we have accomplished at the club and are confident that the sale and introduction of Greg Baroni and Attain Sports & Entertainment to the Our club’s ownership group will take us to new heights. Greg and the team bring extensive business networks to the region and a proven track record of success—At Attain, we believe we have found our ideal partner.
“We are excited to join Loudoun United FC and the USL in partnership with the ownership of DC United and look forward to building on the momentum created by Jason Levien and the team,” said Baroni. “I have a great passion for the game of soccer, and I am committed to working together to improve the fan experience and continue to strengthen the connection with the Northern Virginia community.”
“We are pleased to welcome Greg Baroni and Attain Sports & Entertainment as the new principal owners of Loudoun United FC,” added USL Chief Executive Officer Alec Papadakis. “We are very grateful to Jason Levien and the DC United ownership group, who have been ideal and understanding partners during their time leading the club. The institutional expertise Attain Sports & Entertainment will bring to the foundation built The past five years have marked a bright future for Loudoun United FC.
The USL Championship club investment by Attain Sports & Entertainment will add to the company’s growing portfolio of professional sports assets, joining the Baltimore Orioles Double-A affiliate Bowie (MD) Baysox, the MLB Draft League’s Frederick ( MD) Keys, and a yet-to-be-named Atlantic League baseball team based in Frederick, Maryland.
Baroni also serves as founder and CEO of consulting company Attain Partners and private equity firm Attain Capital Partners. He is an active community leader in professional associations and chairs the Northern Virginia Technology Council (NVTC), the trade association representing the region’s technology community and one of the largest regional technology councils in the country.
