It’s official: Amazon’s 2023 Prime Day event begins July 11 at 3 a.m. EDT and runs through July 12.
Prime members can save big on popular brands like Lancôme, Kérastase, Peloton, Victoria’s Secret, YETI, The Drop, and Sony, and save on new Amazon-exclusive deals from D’Amelio Footwear, OPI, and Alo Yoga. Plus, members get exclusive access to Amazon’s lowest prices so far this year on select products from a variety of brands like Bose, Hey Dude, and Theragun. This Prime Day, US members can also shop more deals on small business products than ever before.
New deals drop every 30 minutes at select times throughout the event, with deeply discounted products from the hottest brands. We also offer early deals you can buy now.
Read on for a list of tips to prepare for Prime Day, then make sure you’re there join Prime or start a free trial to participate in this year’s event and get the best of Amazon.
