Poltics
A yr into his role as MWG’s global chief govt, the aged IPG Mediabrands boss is basking within the glow of a triple-Grand Prix performance at Cannes and needs McCann to effectively value its brand-reworking creativity.
by
Robert Sawatzky
![McCann Worldgroup CEO Daryl Lee: Creative shouldn’t cede attribution and measurement of brand performance to media agencies 1 cdn.i.haymarketmedia 1 CUS 5](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/SUC/cdn.i.haymarketmedia-1-CUS_5.jpg)
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