Brunswick, Germany, April 18, 2023 (GLOBE NEWSWIRE) — Unyfy, a web3-ready, code-free community and content platform-as-a-service developed by German startup Liquiditeam, allows sports teams such as Bundesliga’s Borussia Dortmund and other brands to quickly launch their own interactive platforms, delivering increased fan engagement and new digital revenue streams.
According to Thomas Euler, co-founder and CEO of Liquiditeam, sports teams are always looking to create more ways for fan engagement. Creating an emotional connection with fans and building loyalty to the team’s brand is important, because loyal fans are more likely to buy tickets or merchandise, which drives the team’s revenue and increases the chances of success in the sport, which, in turn, makes the fans happier. The globalization of sports allows people to become fans of a sports team based thousands of kilometers away, through broadcast media and the internet. This means that teams must find ways to involve not only fans in their immediate vicinity who can come to the stadium, but also those who are further away.
Euler said web3 technology is ripe for use in the sports industry, as it can provide a more authentic content and community experience for fans. Sports brands are now part of the creator economy, which also includes content creators such as streamers, writers, and vloggers, where they compete for attention. All actors in the creative economy face a challenge regarding data ownership, as teams and creators are increasingly dependent on the platforms they have. They don’t really own the digital fan relationship, which remains locked to these platforms. As a result, they lost various income opportunities..
In 2020, Liquiditeam launched Unyfy technology, which now powers Borussia Dortmund’s BlackYellow App, as well as platforms for a German first division basketball team, a US-based professional basketball player, and others. .
Unyfy allows brands to start their own platforms to create a web3-enabled experience in mobile apps and on the web. This includes business tools for digital commerce, such as subscriptions and tokens that provide access to premium content, NFT-based digital goods, and experiences that money cannot buy. Users can also collect digital points for their activities such as creating user-generated content or buying tickets. Those points can be redeemed for virtual rewards, merchandise, and more. Teams can also include their sponsors or advertising clients in the fan engagement equation and host sponsored fan events such as polls and ask-me-anything to athletes.
Sports teams can use Unyfy to build their own platforms and use web3 technologies like NFTs – not as a speculative investment, but as rewards for fans, strengthening their team connection.
No coding is required for Unyfy, but brands can also integrate custom applications. It has a variety of customization options that allow the platform to look and feel like an extension of the team’s brand.
“Now that the big NFT hype is over, club executives understand that they need to do something stronger and give value to the fans. Native mobile fans from Generations Z and Alpha want relevant, authentic content from creators they love, and we believe web3 technologies are a means, rather than an end, to providing them with the experiences they’re looking for. At the same time, it solves the issue of platform ownership, empowering independent digital business models. Unyfy provides an easy and seamless way for sports teams to incorporate these new concepts into their fan engagement ecosystems,” said Euler.
Media Contact:
Name: Thomas Euler
Email: thomas@liquidi.team