New Partnership Gives FanDuel National Broadcast Integrations, Expanded Marketing Rights, and Gives Customers the Ability to Watch and Bet of MLB Games Via Sportsbook App and OTT Platform FanDuel+
NEW YORK, March 2, 2023 /PRNewswire/ — As fans eagerly await the return of baseball, Major League Baseball (MLB) and FanDuel Group, the leading online gaming company in North America, today announced a multi-year partnership that makes its industry-leading sportsbook a co-exclusive Official Sports Betting Partner of MLB. FanDuel reserves the right to use official MLB branding and category names in its products, including FanDuel’s Sportsbook, Daily Fantasy and FanDuel Faceoff platforms and in its marketing campaigns. FanDuel has been working with Major League Baseball as an Authorized Gaming Operator of the league since 2019.
Starting this season, FanDuel will bring fans’ viewing and betting experiences closer than ever by streaming MLB.TV’s Free Game of the Day through FanDuel’s sportsbook app and FanDuel’s OTT platform FanDuel+ ( local blackout restrictions apply). The company also has rights to use product highlights and as part of FanDuel TV’s original programming. The partnership will also create new opportunities for MLB and FanDuel to collaborate on projects for other sponsor partners on FanDuel and MLB platforms, as well as to work together to bring consumers new sports betting product innovation to drive deeper fan engagement.
“As one of America’s leading sportsbooks, FanDuel is an industry leader in new opportunities to engage fans while also reminding them of the importance of doing so responsibly,” it said. Kenny Gersh, MLB Executive Vice President, Media & Business Development. “These key priorities of outstanding fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to partner with as an Official Sports Betting Partner .”
“The baseball fan is one of the most engaged in all of sports, so we’re thrilled to be Major League Baseball’s new sports betting partner. Our team is excited to introduce FanDuel to the national broadcast of MLB games and help to develop the game. narratives and bring America’s Pastime directly to our mobile app and OTT platform for fans to watch and bet,” said Christian Genetski, President, FanDuel Group. “We are also very excited about the opportunity to work with MLB on new betting product innovations that will give customers the opportunity to enhance their experience at every pitch from March through October.”
FanDuel also believes it is important to lead from the forefront of responsible gambling (RG) and safer gaming. FanDuel will continue these efforts through this partnership with Major League Baseball. As part of this agreement, both companies plan to drive greater advocacy and awareness of the importance of responsible gambling. For more information on the FanDuel Group and its commitment to responsible gaming please visit https://www.fanduel.com/playwell.
MLB is committed to ensuring that fans who choose to bet also have the tools and resources needed to bet responsibly. As such, MLB is a partner in the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign to educate fans and expand the league’s responsible gaming efforts. MLB also has an expanded partnership with the National Council on Problem Gambling (NCPG), serving as a Platinum Member and a part of the group’s Leadership Circle.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the in the United States and consists of 30 member clubs in the US and Canada, representing the highest level of professional baseball. Headed by Commissioner Robert D. Manfred, Jr.MLB remains committed to making an impact in US communities, Canada and around the world, which continues the greater role of sport in society and permeates every area of baseball’s business, marketing, community relations and social responsibility efforts. MLB is now showing record levels of competitive balance, continues to expand its global reach through programming and content to fans around the world, and registered records in games and minutes watched. this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find new ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
About FanDuel Group
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers interact with their favorite sports, teams, and leagues. The main game destination of in the United States, FanDuel Group consists of a portfolio of leading brands across sports, sports betting, daily fantasy sports, advance-deposit betting, and TV/media. FanDuel Group has a presence in all 50 states with approximately 17 million customers and nearly 30 retail locations. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland. Its FanDuel TV and FanDuel+ networks are widely distributed on linear cable television and through its relationships with leading direct-to-consumer OTT platforms. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.
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SOURCE FanDuel Group