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The UK Advertising Requirements Authority (ASA) has slapped IT Career Switch Ltd on the wrist over a September 2024 ad promoting a profession in Health & Security.
The list appeared on a job vacancy web site and was headed “Trainee Health & Safety Advisor.” Beneath the headline, the text read: “Are you looking to kick-start a new career in health & safety? We are recruiting for companies who are looking to employ our Health & Safety Traineeship graduates to keep up their growth. The best part is you will not need any previous experience as full training will be provided. You will also have the reassurance of a job guarantee within 20 miles of your location upon completion.”
At the bottom, the list acknowledged: “Please note that this is a training course and fees apply.”
The criticism, which the ASA upheld, was that it wasn’t sufficiently certain that the list was actually for a training course and profession placement program in preference to a precise trainee job characteristic.
In line with IT Career Switch Ltd, since 2019, its ads possess had extra than 750,000 views, and it has obtained over 30,000 functions which means. It was glorious responsive to two other folks that had complained about its ads and pointed out that the body of the ad included the training costs and the promise of money aid if applicants weren’t offered a characteristic by the conclude of the training.
The firm added that the text on the bottom was straight above the “Apply” button, reinforcing that this was certainly a training course.
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On the opposite hand, the ad was on a job vacancy web site and, as a long way because the ASA was concerned, wished to be as upfront as imaginable so that “any initial information made it clear that they [the users] were clicking through to view a training course rather than a job vacancy.”
Whereas the ASA acknowledged that the body of the ad explained that what was being promoted was a training course and profession placement program and that costs utilized, the heading and accompanying text on the highest of the ad made it appear that “the ad was for a genuine employment vacancy,” per the watchdog.
The ASA mentioned: “We considered that the text in the body of the ad contradicted rather than qualified the headline and accompanying initial text. Also, we noted that this text would not have been visible in the search result and would only have become visible by clicking into the full listing.”
The ASA concluded that the ad was misleading and “breached CAP Code (Edition 12) rules 3.1 and 3.3 (Misleading advertising), 3.9 (Qualification) and 20.2 (Employment).” It also acknowledged that the ad mustn’t appear again within the invent complained of. ®
