LEEF acquires Wisefood, one of the leading sustainable packaging e-commerce stores in Germany

Potsdam, 17 December 2024: Palm leaf specialist LEEF from Berlin/Potsdam, a leading provider of eco-friendly tableware and takeaway packaging fabricated from palm leaves, has obtained the sustainable packaging startup Wisefood.

Wisefood gained frequent recognition in 2018 by its look on “Die Höhle der Löwen” – the German actuality TV demonstrate known to English speaking audiences as Dragons’ Den or Shark Tank – the place the firm introduced its suitable for eating drinking straws. The innovative firm from Garching/Munich furthermore developed suitable for eating cups and sells sustainable disposable tableware. Wisefood merchandise maintain reached thousands and thousands of buyers at main outlets akin to ALDI and EDEKA, as neatly as wholesalers love METRO and TRANSGOURMET.

Two years after its founding, Wisefood was as soon as already reporting six-figure profits and generating a seven-figure annual turnover. The most up-to-date financing spherical in 2021 valued the firm at over €5 million. Wisefood has established a quick-growing e-commerce business and acts as a digital wholesaler for purchasers in the resort, restaurant, and café (HoReCa) segment, in addition to serving neatly-known main purchasers in the catering and retail sectors. Plans for Europe-extensive expansion and further product line developments are underway.

“We now maintain got been collaborating efficiently with LEEF for several years in the subject of palm leaf merchandise. This cooperation has continuously been scrumptious, and we are confident that we maintain came upon the preferrred purchaser in LEEF,” says Philipp Silbernagel, founder and managing director of Wisefood.

“We’re satisfied to welcome Wisefood to the LEEF Neighborhood. There is a solid interrogate for sustainable to-scramble packaging among eating locations and buyers. This acquisition will enable us to quick begin recent gross sales channels in retail and e-commerce with LEEF whereas furthermore developing a 2d solid tag,” says Claudio Fritz-Vietta, Managing Director of LEEF Holding.

Jens Christoph, Second Managing Director of LEEF Holding, adds: “This acquisition presents recent alternatives for us to jointly intention eco-friendly choices that inspire our customers and offer protection to the atmosphere. This is in a position to per chance enormously enhance the complete turnover of the LEEF Neighborhood this one year and enable us to continue our voice trajectory. We idea to merge the two operating companies in 2025 to utterly leverage the synergies. At the identical time, we are preparing to launch another financing spherical.”

About LEEF: For a climate-friendly future, LEEF makes expend of carbon-free and compostable palm leaves to gain innovative choices for tableware, takeaway, and packaging. All merchandise are ethically produced, somewhat traded, and entirely circular.

As a leading specialist, LEEF is the preferrred patent holder worldwide for leaf-primarily primarily based packaging, selling its merchandise globally to wholesalers, outlets, occasions, and the HoReCa segment. The firm’s gain initiative LEEF limitless brings its top rate tableware to neatly-known festivals including Lollapalooza, Karneval der Kulturen and Garbicz. For every plate offered, one sq. meter of rainforest is safe. Deepest customers need to aquire LEEF’s innovative merchandise at the LEEF Retailer on Amazon.  

The sustainable firm is committed to combating greenwashing by its complete business mannequin. Sustainability shouldn’t be any longer staunch a marketing strategy; it’s miles well-known for long-term voice and financial success. LEEF has demonstrated for years that it’s miles seemingly to intention aesthetically appealing, sustainable merchandise whereas maintaining the ability for big-scale manufacturing.

For interviews images, bios, and other information, please visit LEEF press equipment, Wisefood press equipment or contact: LEEF Blattwerk GmbH | Diana Hagenberg | diana@leef.bio | +49 173 3895496 | https://www.leef.bio