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At the 2024 EICMA edition, AIROH officially announced its entry into the American bike market.
At the 2024 EICMA edition, AIROH officially announced its entry into the American bike market. The Italian tag and its most iconic helmets, similar to Aviator 3, Commander 2, and Matryx, will doubtless be readily obtainable in top American retail stores starting from mid-2025. Distribution within the U.S. will doubtless be supported by James “Bubba” Stewart and his group: the extinct motocross rider nearly about attended the Milan occasion to officially begin what is anticipated to be a worthwhile American collaboration.
AIROH’s surprises at 2024 EICMA edition don’t pause right here. The Italian tag has also announced that, starting subsequent year, this would possibly occasionally well begin up the distribution of its most iconic and beloved helmets within the United States.
«I’m truly proud to instruct this necessary step that our company is taking, – commented Antonio Locatelli, founder and CEO of AIROH. – It’s miles a significant different for our future, as the United States represents a impulsively rising market within the two-wheel field, and for AIROH, this is the actual time to be preferred by in a foreign country enthusiasts. We are going through a technical and skilled viewers that’s very attentive to Italian model, and we’re assured we can meet // definite to fulfill the requires of the American market».
AIROH will enter the U.S. market with a clear strategy. The distribution of the Italian tag will doubtless be supported by a legendary title in off-boulevard motorcycling, beloved and adopted not most efficient in The US but worldwide: extinct rider James “Bubba” Stewart, flanked by his group, an international motocross icon.
With its American subsidiary, AIROH is getting into a significant and continuously evolving market, that requires excessive-performance products. The U.S. bike market recordsdata is encouraging and shows opportunities for a tag devour AIROH. In line with Bikes Info, for the duration of the first half of the year, bike gross sales reached 323,091 fashions, marking a minute make bigger of 0.9% in comparison to the identical length the previous year. From an particular person desire standpoint, seek recordsdata from is intriguing in direction of excessive-performance bikes, that contains evolved applied sciences and modern designs, attention-grabbing to a brand fresh period of motorcyclists more and more centered on performance.
«I’m extremely angry to accomplice with AIROH and elevate their world-class helmets to the U.S. market. – commented James Stewart – As somebody who has spent my whole profession pushing limits and striving for excellence, I know the procedure necessary it’s miles to beget essentially the most easy tools. AIROH’s dedication to innovation and safety makes them the supreme accomplice for this subsequent chapter, and I will’t await riders throughout the country to ride the identical stage of safety and performance I belief. We’re bringing essentially the most easy product and essentially the most easy partners to the desk, and I’m angry to again elevate every bike riders ride with this partnership».
AIROH helmets will doubtless be readily obtainable within the U.S. market starting from mid-2025. As per U.S. regulations, the helmets will doubtless be manufactured and supplied with DOT certification.
