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Uk news This is basically the most attention-grabbing ever single day sale for Bangalore-primarily primarily based Flipkart, for the reason that time the company began in 2007.
October 05, 2016 / 15:21 IST
Priyanka Sahaymoneyaid watch over.com
E-commerce firm Flipkart recorded gross sales rate around USD 200 million on Monday, its top-ever single-day sale within the company’s historical past, a spokesperson for the company has knowledgeable moneyaid watch over.com.The gross sales are seemingly the outcomes of a enormous advertising and marketing and marketing campaign bustle by the company sooner than the upcoming festive season in India.
As per market estimates, e-tailers comparable to Flipkart are expected to spend around Rs 400-Rs 500 crore in advertising and marketing and marketing for the length of October, greater than three events the frequent money spent in trusty sing, in accordance to analyze and advisory firm RedSeer Consulting.This is the third Sizable Billion Days sale being bustle by Flipkart. Analysts speak e-commerce gross sales this season may perhaps presumably perhaps just be a develop-or-spoil for a total lot of Indian online retail companies, especially Flipkart, which competes with US broad Amazon.In June, Amazon, Inc launched an further investment of USD 3 billion into its Indian unit. This comes after it exhausted its investment of USD 2 billion launched in July 2014.This recent infusion of funds comes at a time when homegrown e-commerce companies are struggling to raise money.To this level, Flipkart looks to relish trumped peers, no longer no longer as a lot as when it involves pricing strategy for cell phones. In step with a document by Bangalore-primarily primarily based research firm RedSeer, Flipkart reported lowest median prices all the design in which thru standard non-weird and wonderful cell stock conserving objects listed on its platform in comparison to Amazon and Snapdeal on Monday. The median designate for non-weird and wonderful cell phone stood at Rs 7,500 on Flipkart in comparison to Rs 7,900 and Rs 7,800 on Amazon and Snapdeal, respectively. Amazon, then again, led the flee when it came to client, electronics and graceful appliances segment. The same became reported to be Rs 4,050 for Amazon Rs 4,200 for Flipkart and Rs 4,300 for Snapdeal, RedSeer stated.In step with RedSeer, tv persevered to be the principle source that has created awareness about the festive gross sales to folks. Nearly 68 percent of the full folks surveyed stated they had been conscious of the continued festive gross sales of no longer no longer as a lot as one in every of the e-commerce companies. Of it, 64 percent stated they bought to know about the gross sales thru tv ads. Social media followed by making 49 percent folks conscious of the same, as per the RedSeer look.
Snapdeal and Amazon didn’t straight respond to a inquire by moneyaid watch over.com.
