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Elon Musk took the stage earlier this month at Tesla’s Robotaxi event, showcasing a Cybercab self-driving automotive, a 20-seater Robovan, and Optimus robots. Though the event became authentic and invitation-most attention-grabbing, one company did no longer are making an attempt to be associated with it: Alcon Leisure, producers of the 2017 science fiction movie, “Blade Runner 2049.”
In a complaint filed on Monday against Tesla, Elon Musk, and Warner Bros Discovery in U.S. District Court in Los Angeles, Alcon alleged that Musk feeble a considerable image from “Blade Runner 2049” at the event, even after Alcon denied him permission to make spend of it. The image shows Ryan Gosling, the film’s protagonist, surveying an apocalyptic landscape.
On the left is an image from Blade Runner 2049. On the exact is one from Elon Musk’s robitaxi event. The makers at the second are suing Musk, Tesla and Warner Bros. Discovery for copyright infringement. pic.twitter.com/XsHiviaAm7
— Iciness is Coming (@WiCnet) October 21, 2024
When the image seemed on the conceal at the Robotaxi presentation, Elon Musk stated: “I love Blade Runner but I don’t know if we want that future. I think we want that duster he’s wearing but not the bleak apocalypse.”
Related: What Is Elon Musk’s Unusual Master Notion For Tesla? Customary Blueprint Disappears From Tesla’s Internet page After 18 years
In step with the 41-page lawsuit, Tesla feeble the authentic image as practicing data to generate a an identical AI image. The automaker then displayed the AI image for 11 seconds at some stage in Musk’s presentation — “a marketing and advertising eternity,” per the complaint. Alcon alleges that Tesla, Musk, and Warner Bros include infringed on copyright and prompted “a massive economic theft.”
“The financial magnitude of the misappropriation here was substantial,” the lawsuit reads. “Alcon has spent decades and hundreds of millions of dollars building the BR2049 [Blade Runner 2049] brand into the famous mark that it now is. Prior actual BR2049 contracts linking automotive brands to the Picture have had dollar price tags in the eight figures.”
In the complaint, Alcon moreover stated it became no longer partnering with Tesla thanks to Musk and his “massively amplified, highly politicized, capricious and arbitrary behavior.” There may be now a flawed connection between the Blade Runner 2049 designate and Musk, “amplifying the damage and confusion risks,” Alcon stated.
Alcon is looking out out for reduction for copyright infringement.
Related: ‘For certain one of many Most Indispensable Events’: Is Tesla At final Revealing Its Robotaxi with Full Self-Utilizing?
Alcon’s case against Musk follows correct stir undertaken by Scarlett Johansson earlier this year after ChatGPT-maker OpenAI released an AI bid that sounded “eerily similar” to hers.
In that case, a correct professional told Entrepreneur that the say comes down to how an identical the voices are and how the AI bid became created.
